Mindmore's board of directors

Marie Öberg Lindevall, over 25 years of experience in leading and developing healthcare operations, with senior roles at Capio, Unilabs, and Praktikertjänst.
She is a co-founder and former CEO of Helseplan Consulting Group and has built companies in medtech focusing on digitalization and chronic disease. With international experience in commercial establishment in Europe and the USA, she contributes a strategic and operational perspective on growth. Marie is also a board member of the Finnish medtech company Axel Health.
Chairwoman of the Board of Mindmore since 2025
Anders Gustavsson, health economist specializing in Alzheimer's disease and co-founder of Quantify Research, a consulting firm with 50 employees that provides services in health economics, outcomes research, and real-world evidence primarily to the pharmaceutical industry.
He holds an MSc from the Stockholm School of Economics and a PhD from the Karolinska Institutet, Sweden. Anders is an active researcher with over 50 peer-reviewed scientific articles. He is a member of Project Alzheimer's Value Europe and the board of the International Pharmaco-Economic Collaboration on Alzheimer's Disease.
Board member of Mindmore since 2019


Donna Hanafi, an active angel investor and currently the product manager for Confidence by Spotify.
Prior to investing, Donna held leadership positions at award-winning tech startups such as tictail.com and mentimeter.com. Donna has extensive experience in growth, product, and marketing at early-stage startups. As an investor and board member, Donna also advises startups on their product development and the importance of being customer-obsessed.
Board member of Mindmore since 2021
The Team at Mindmore

Sara Wallen
Founder & CEO

Wobbie van den Hurk
MSc, Ph.D. Candidate
Research Director

Simon Landeholm
Technical Product Manager

Max de Croy
Developer

Louise Karlsson
Licensed Occupational Therapist
Customer Service

Frida Stromgren
Licensed Psychologist
Customer Service representative

Erik Hennig
Finance & Operations Manager

Magnus Loo
Business Manager

Magnus Loo
Business Manager









