Mindmore's board of directors
Marie Öberg Lindevall, over 25 years of experience in leading and developing healthcare operations, with senior roles at Capio, Unilabs, and Praktikertjänst.
She is a co-founder and former CEO of Helseplan Consulting Group and has built companies in medtech focusing on digitalization and chronic disease. With international experience in commercial establishment in Europe and the USA, she contributes a strategic and operational perspective on growth. Marie is also a board member of the Finnish medtech company Axel Health.
Chairwoman of the Board of Mindmore since 2025
Olof Svanberg, entrepreneur in digital marketing. Alongside his studies at the Stockholm School of Economics, he has worked as a digital strategist & PA for Lars-Henrik Friis Molin (Universum Group) and interim CEO for Saeid Esmaeilzadeh's (Serendipity Group) private holding company.
Today he works for the family-owned investment company Svanberg & Co as an Investment Manager and represents the company on four boards, including Mindmore.
Board member of Mindmore since 2021
Donna Hanafi, an active angel investor and currently the product manager for Confidence by Spotify.
Prior to investing, Donna held leadership positions at award-winning tech startups such as tictail.com and mentimeter.com. Donna has extensive experience in growth, product, and marketing at early-stage startups. As an investor and board member, Donna also advises startups on their product development and the importance of being customer-obsessed.
Board member of Mindmore since 2021
Anders Gustavsson, health economist specializing in Alzheimer's disease and co-founder of Quantify Research, a consulting firm with 50 employees that provides services in health economics, outcomes research, and real-world evidence primarily to the pharmaceutical industry.
He holds an MSc from the Stockholm School of Economics and a PhD from the Karolinska Institutet, Sweden. Anders is an active researcher with over 50 peer-reviewed scientific articles. He is a member of Project Alzheimer's Value Europe and the board of the International Pharmaco-Economic Collaboration on Alzheimer's Disease.
Board member of Mindmore since 2019
Per Holmkvist, a Master of Science in Industrial Engineering from Chalmers University of Technology and the University of California Berkeley, is an experienced commercial and digital transformation leader, entrepreneur and investor.
He joined Accenture and founded and led mobile game developer BlueFactory and digital creative consultancy Mobiento. He currently serves as Chief Digital Officer at listed kitchen group Nobia. Prior to that, he was Digital Health Lead for Deloitte in Australia, leading the firm's Virtual Health Proposition.
Board member of Mindmore since 2021
Helena Pharmanson, experienced leader from the pharmaceutical industry and care sector, and has worked in communication, marketing, and sales. She holds an international degree in business and economics from Uppsala University.
Helena has worked with Pfizer's CNS product portfolio, served as sales director for the primary care range, and as a group member, she was involved in Humana's growth journey over ten years, including their stock market listing. Today, she is a consultant in communication, leadership, and corporate culture and is an ICF certified professional coach (ACC).
She has been on the board since 2025 and also represents LSI Beta, which have invested in Mindmore since 2022.
The Team at Mindmore
Sara Wallen
Founder & CEO
Enes Berber
Quality Assurance Manager
Wobbie van den Hurk
MSc, Ph.D. Candidate
Research Director
Simon Landeholm
Technical Product Manager
Jonas Holmer
Developer
Frida Stromgren
Licensed Psychologist
Customer Service representative
Erik Hennig
Finance & Operations Manager
Max de Croy
Developer
Louise Karlsson
Licensed Occupational Therapist
Customer Service
Magnus Loo
Business Manager
