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Mindmore's Privacy Policy

Mindmore's Privacy Policy Why and who?

Mindmore cares about privacy and protecting the Personal Data handled by us. This means that we care about your personal integrity and actively work to protect it.

In this Policy we overall describe how and the purposes for which we use your Personal Data as well as what lawful basis we use and what measures we take to protect Personal Data. We also provide information on how you exercise the rights you have linked to our Processing of Personal data.

Mindmore, registration number 559120-7401, ("Mindmore", "we", "us", "our") is the Controller of all Personal Data listed in this Privacy Policy (the "Policy"). 

This Policy provides information on how we handle Personal Data when you communicate with us, use the Services or visit our website (together the "Functions").

The intended recipient of the information provided in this Policy is:​

  • Users of the Services


"Applicable Law" refers to the legislation applicable to the Processing of Personal Data, including the GDPR, supplementary national legislation, as well as practices, guidelines and recommendations issued by a national or EU supervisory authority.

"Controller" is the company/organisation that decides for what purposes and in what way personal data is to be processed and is responsible for the Processing of Personal Data in accordance with Applicable Law.

"Data Subject" is the living, natural person whose Personal Data is being processed.

"Personal Data" is all information relating, directly or indirectly, to an identifiable natural person.

"Processing" means any operation or set of operations which is performed on Personal data, e.g. storage, modification, reading, handover and similar.

"Processor" is the company/organisation that processes Personal Data on behalf of the Controller and can therefore only process the Personal Data according to the instructions of the Controller and the Applicable Law.

"The Services" Mindmore has created digital versions of evidence-based, well-established neuropsychological tests that clinics have long used, but then in the format of paper and pencil tests..

The definitions above shall apply in the Policy regardless if they are capitalised or not.

Mindmore's role as a Controller

The information in this Policy covers Personal Data Processing for which Mindmore is the Controller. As a Controller we are responsible for the Processing for which we decide the purpose of ("the why") and the means for the Processing (what methods, what Personal Data and for how long it is stored. The Policy does not describe how we Process Personal Data in the role of a Processor - i.e. when we process Personal Data on behalf of our customers. 

For personal data collected by Mindmore from usage of Mindmore's website and in connection with people in other ways being in contact with Mindmore, Mindmore is to be regarded as the person responsible for personal data.Below you will find Mindmore's contact details:Mindmore AB, org. No. 559120-7401Drottninggatan 33, 111 51 StockholmPhone number: 076-801 06 66For questions about Mindmore's processing of your personal data, please contact our data protection officer at email address: ellie@mindmore.comIn connection with research studies conducted by Mindmore, Mindmore is to be regarded as the person responsible for personal data. Processing of research participants' personal data is stated in the consent signed in connection with recruitment to a specific study.The processing of patients '/ test takers' personal data when using Mindmore's digital service for cognitive testing is regulated by personal data assistant agreements that are established in connection with a clinic deciding to use Mindmore. In that case, it is the clinic that is responsible for personal data and Mindmore to be regarded as a personal data assistant. Processing of data in connection with such use is therefore not described in this privacy policy.

Mindmore's Processing of Personal Data

We have a responsibility to describe and demonstrate how we fulfill the requirements that are imposed on us when we Process your Personal Data. This section aims to give you an understanding of what type of Personal Data we Process and on what reasons. 

For how long do we store your Personal Data?

We will keep your Personal Data as long as it is necessary for the purpose for which it was collected. Depending on the lawful basis on which we support the Processing, this may a) be regulated in a contract, b) be dependent on valid consent, c) be stated in legislation or d) follow by an internal assessment based on a legitimate interest assessment (LIA). In the list below, we indicate, where possible, the period during which the Personal Data will be stored and the criteria used to determine the storage period. 

We never store your Personal Data longer than neccessary and delete Personal Data regularly. Mindmore also takes reasonable actions to keep the Personal Data being Processed updated and to delete outdated and otherwise incorrect or redundant Personal Data.


The main purpose of the data processing undertaken by us is to provide, carry out and improve our services to you. There are several different reasons why we may need to collect, manage and save your data. 

We mainly Process the following types of Personal Data:

  • Contact details to be able to confirm your identity, to verify your personal and contact details and to be able to communicate with you 

  • Information on your usage of the service or product to improve our services provided to you 

  • Payment information to be able to offer e.g. direct debit and other payment options

How do we get access to your Personal Data?

We collect your Personal Data in a number of different ways. We mainly get access to your Personal Data: 

  • By you providing your Personal Data to us

Lawful basis

In order for us to be able to process your Personal Data, it is required that we have so-called legal basis for each process. In our business, we process your personal data mainly on the following grounds:

Consent - Mindmore may process your personal data after you have given your consent to the Processing. Information regarding the processing is always provided in connection to the request of consent.

Performance of a contract - The Processing is necessary for the performance of a contract entered between us and the Data Subject, or to prepare for entering into an agreement with the Data Subject.

Legitimate interest - Mindmore may process Personal Data if we have assessed that a legitimate interest overrides the interest of fundamental rights and freedoms of the Data Subject, and if the processing is necessary for the purpose in question.

Your rights

You are the one in control of your Personal Data and we always strive to ensure that you can exercise your rights as efficiently and smoothly as possible.

Access - You always have the right to receive information about the Processing of data that concerns you. We only provide information if we have been able to verify that it is you that are requesting the information.

Rectification - If you find that the Personal Data we process about you is incorrect, let us know and we will fix it!

Erasure - Do you want us to completely forget about you? You have the right to be forgotten and request deletion of your Personal Data when the Processing is no longer necessary for the purpose for which it was collected. If we are required to retain your information under applicable law or a contract that we have entered with you, we will ensure that it is processed only for the specific purpose set forth in such applicable law or contract. We will thereafter erase the information as soon as possible. 

Objections - Do you disagree with our assessment that a legitimate interest for Processing your Personal Data overrides your interest in protecting your privacy? Don't worry - in such case, we will review our legitimate interest assessment. Of course, we add your objection to the balance and make a new assessment to see if we can still justify our Processing of your Personal Data. If you object to direct marketing, we will immediately delete your personal information without making an assessment.

Restriction - You can also ask us to restrict our Processing of your Personal Data

  • Whilst we are Processing a request from you for any of your other rights;

  • If, instead of requesting erasure, you want us to limit the Processing of Personal Data for a specific purpose. For example, if you do not want us to send advertising to you in the future, we still need to save your name in order to know that we should not contact you; or

  • In cases where we no longer need the information in relation to the purpose for which it was collected, provided that you do not have an interest in retaining it to make a legal claim.

Data portability - We may provide you with the data that you have submitted to us or that we have received from you in connection with a contract that we have entered with you. You will receive your information in a commonly used and machine-readable format that you can transfer to another personal data manager.

Withdraw consent - If you have given consent to one or several specific Processing(s) of your Personal Data, you have the right to withdraw your consent at any time and thus ask us to terminate the Processing immediately. Please note that you can only withdraw your consent for future Processing of Personal Data and not for Processing that has already taken place.

How you use your rights

Your rights and how you exercise them.You have certain statutory rights that you can assert against Mindmore. Below is a summary of these rights. For complete information on your rights, please see the Data Protection Regulation Chapter 3.Right to access / register extract. You have the right to receive an answer as to whether Mindmore processes personal data about you. If this is the case, you have the right to information about e.g. which personal data is processed, the purposes of the processing, which external recipients take part of your personal data and how long we store your personal data.Right to data portability. You have the right to request a copy of the personal information you have provided to Mindmore in a structured, commonly used and machine-readable format. You also have the right to request that Mindmore transfer this personal data to another personal data controller. The right to data portability applies to personal data that is processed in an automated way, and which is based on your consent or on an agreement to which you are a party.Correction of incorrect information. You have the right to request that Mindmore correct incorrect or incomplete information about yourself.Deletion of certain data. You have the right to request that Mindmore delete your personal data under certain conditions, e.g. if the personal data is no longer necessary for the purpose for which we collected the personal data.Right to object to Mindmore's processing of personal data. You have the right to object to Mindmore's processing of your personal data. The right to object applies to e.g. if the processing is based on a balance of interests, unless Mindmore can demonstrate (i) compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or (ii) if the processing is for the determination, exercise or defense of legal claims.Right to object to direct marketing. You have the right to object at any time to Mindmore processing your personal data for direct marketing. If you object to such treatment, Mindmore shall cease all direct marketing to you without undue delay.The right to limit the processing of your personal data.You have the right to request a limitation of Mindmore's processing of your personal data in certain cases. For example, if you have denied that your personal information is accurate, you can request a limitation of processing for a period of time that allows Mindmore to verify that the personal information is accurate.Complaints.If you have a complaint regarding Mindmore's processing of your personal data, you have the right to submit such a complaint to the Privacy Protection Authority.If you would like to request an extract from the registry, data portability, correction, deletion, objection or limitation, please contact Mindmore at

Transfer of personal data

In order to run our business, we may need help from others who will process Personal Data on our behalf, so-called Processors.

In cases where our Processors transfer Personal Data outside the EU/EEA, we have ensured that the level of protection is adequate, and in compliance with Applicable Law, by controlling that either of the following requirements are fulfilled: 

  • the EU Commission has determined that the level of protection is adequate in the third country where the data is processed;

  • the Processor has signed up to the EU Commission's standard contract clauses (SCCs) for data transfer to non-EU/EEA countries; or

  • the Processor has taken other appropriate safeguards prior to the transfer and that such safeguards comply with Applicable law.

We have entered into Data Processing Agreements (DPA) with all our Processors. The DPA sets out, among other things, how the Processor may process the Personal Data and what security measures are required for the Processing.

We may also need to disclose your personal information to certain designated authorities in order to fulfill obligations under applicable law or legally binding judgements.

Our processors

Mindmore does not sell your Personal Data to third parties and of course we do not share your Personal Data with just anyone. However, in some cases we may need to share your Personal Data with selected third parties. If so, we make sure that the transfer happens in a secure way that protects your privacy. To follow are categories of recipients with whom we may share your data.

  • Advertising agencies and suppliers of print and advertising.

  • IT suppliers for e.g. business systems and case management. In order to be able to carry out our assignments and services, we store your Personal Data in our business systems (a system that administers our customers and contacts).

  • Statistics to contribute to industry statistics and to improve the customer experience.

Security measures

Mindmore has taken technical and organisational measures to ensure that your Personal Data is processed securely and protected from loss, abuse and unauthorised access.

Our security measures

Organisational security measures are measures that are implemented in work methods and routines within the organisation. 

  • Internal governance documents (policys/instructions) 

  • Login and password management 

  • Information security policy

Technical security measures are measures implemented through technical solutions.

  • Encryption 

  • Pseudonymisation 

  • Secure network 

  • Back-up 

  • Two-step verification 


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